{"store":{"baseInfo":{"podcastTitle":"The 90 Second Coach for Financial Advisors","slug":"FAs90Second","podcastDescription":"Welcome to The 90 Second Coach—your quick-hit podcast for financial advisors who want actionable strategies and real-world solutions. Every episode, we tackle your FAQs, share proven tips, and deliver insights to help you build the business you’ve always wanted. For more information visit www.mindset.solutions. Check out our Extended Play Channel: https://extendedplayforfinancialadvisors.podbean.com/","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8609426/90_second_coachb35lt.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8609426/90_second_coachb35lt_1200x628.jpg?s=119d589d089214b50e15718e644a8f15&e=png","podcastUrl":"https://FAs90Second.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/FAs90Second/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pw/pbblog-akap7-835e92?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":5,"gmtAdjustment":"GMT-08:00","useDaylightTime":1,"value":-8,"text":"(GMT-08:00) Pacific Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Los_Angeles"},"podcastDownloads":null,"totalEpisodes":144,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Mindset Solutions","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-akap7-835e92-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-akap7-835e92?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/3OLwIKbpvUkZFXTrYqQamq","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/0513b0b1-676a-4849-b304-1b0aacd8151b","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/108082311","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#032068"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FAF7F4"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/7r8m874d57teyz84/water_pod1e7affea0-a8e6-99c2-0e26-fc40f9c8240f.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"https://mcdn.podbean.com/mf/web/zt7wkqn34u2pyj7d/WATERPOD5.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/WxMeEbi0puz9","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-O9jklwCa6uz2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright 2020 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://fas90second.podbean.com","apiCommonParams":{"t":"68527016","clientSignature":"d04b4bdabd897111ae60cdc5d8f44d7c","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb17790741-rwxz5","episode":{"id":"pb17790741","idTag":"rwxz5","title":"Brand Called You","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/8609426/90_second_coachb35lt_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8609426/90_second_coachb35lt_1200x628.jpg?s=119d589d089214b50e15718e644a8f15&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8609426/90_second_coachb35lt.png","previewContent":null,"content":"

Brand Called You: Yes we are all known by our individual brands represented on social media, our web sites and our electronic communications. Tom Peters was spot on in his issue In Fast Company in 1997! https://www.fastcompany.com/28905/brand-called-you

","publishTimestamp":1633378871,"duration":103,"mediaUrl":"https://mcdn.podbean.com/mf/web/7fti4n/Brand_Called_You6vle9.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-rwxz5-10f7715","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-rwxz5-10f7715","transcriptUrl":null,"permalink":"/e/brand-called-you/","downloadLink":"https://www.podbean.com/media/share/pb-rwxz5-10f7715?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":52,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-rwxz5-10f7715","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252FFAs90Second.podbean.com%252Fe%252Fbrand-called-you%252F&rts=c4c0972bbddcb0c83372fa61c37db091051ec0ca","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb17790741","idTag":"rwxz5","title":"Brand Called You","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/8609426/90_second_coachb35lt_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/8609426/90_second_coachb35lt_1200x628.jpg?s=119d589d089214b50e15718e644a8f15&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/8609426/90_second_coachb35lt.png","previewContent":null,"content":"